Fernet Branca Italy
The spirit of San Francisco. No, not like that. Let's just say that over half of their production is consumed in the Bay area. Rich, dark and medicinal (in a good way) it's a superb aperitif, a relaxing after dinner sipper and a cure all for those rough mornings." This elixir truly is the eighth wonder of the world and always puts a smile on the face of those who indulge. No bar is complete without a bottle of Fernet. "
In 1845, Bernandino Branca created the Fernet-Branca bitter. It became famous worldwide and led to the founding of the Fratelli Branca Distillery. Of course, this was not a great surprise, being that the Branca's are a family of entrepreneurs with innovative vision and a passion for challenges. In fact, it was this intuition that enabled them to produce products that matched the needs of the public and, as a result, export them all over the world to more than 40 countries. At the core of this success, was their ability to communicate with their clientele, which has been a constant at the forefront of their endeavors since the 1800's. Also in this period, the Branca motto becomes "Novare Serbando" which means renew and conserve. It's a synthesized expression of what it means to be an entrepreneur: one must be open to new ideas, but retain a strong commitment to preserve traditional values.