What do you call a wine that has some or all of the Bordeaux varietals, but grown outside of Bordeaux? How bout’ Proprietary Red! A relatively new way to label a red wine that can’t legally be categorized by its grape varietals (in California a wine must contain at least 75% of one grape to be labeled as that varietal). Winemakers these days are breaking down barriers and using the best fruit – in whatever percentage that makes sense for their wine in each particular vintage. Their flexibility is your fantastic bottle, whatever the blend of juice inside.